Cyber & Privacy Insurance – Why it’s necessary for marketing companies?

Marketing companies that run e-marketing campaigns on behalf of their clients need to be aware of the potential risks if their systems are hacked and the email data base stolen.

Some recent high profile cases involve Epsilon which sends out more than 40 billion marketing emails annually for its clients and Silverpop which runs the e-marketing for Play.com

Although the information breaches seem to relate purely to email addresses, the implications are still wide ranging with potential breach of privacy claims and of course the damage to reputations.

For information regarding cyber and privacy insurance, please contact Tony Gibbs on 0118 9165480 or complete an enquiry form.

Author: Tony Gibbs | April 9th, 2011

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Tony Gibbs
Get in touch:   Reading: 0118 916 5480   London: 020 7036 8767   info@macbeths.co.uk