Breaking with Tradition – the 8Ps of Marketing a Service

Following long-established marketing theory is always a good starting point when looking to position your business and stand out in a crowded marketplace. However, in the world of professional services, where differentiation is increasingly difficult, it takes a lot more to convince the prospect that you’re the right choice.

You will

  • Understand why marketing a service requires a different approach
  • Learn about additional marketing strategies that apply specifically to a company marketing and selling services
  • Challenge your existing approach to marketing

 

Your session leader

Stephen Green runs Greenfisher a specialist brand and communications company based in Reading.  Although Greenfisher has worked on big, blue-chip corporate identity programmes they like to bring that experience to bear in helping small and medium sized businesses and organisations to understand, build and strengthen their own brands.

Get in touch:   Reading: 0118 916 5480   London: 020 7036 8767   info@macbeths.co.uk