The Answer Lies in the Question

In a business world dominated by service-led offerings, how do you stand out from the crowd? What makes your business different? What makes it memorable? This session looks at how to find the answers to these and other important questions.

You will

  • Examine the questions you need to ask to discover your point of difference
  • Gain useful insights for managing your company’s brand image
  • Learn how to communicate your point of difference in a crowded market place


Your session leader

Stephen Green runs Greenfisher a specialist brand and communications company based in Reading.  Although Greenfisher has worked on big, blue-chip corporate identity programmes they like to bring that experience to bear in helping small and medium sized businesses and organisations to understand, build and strengthen their own brands.

Get in touch:   Reading: 0118 916 5480   London: 020 7036 8767