1st February 2016: As the proud Managing Director of Macbeth, part of my role is to ensure that my team are as invested in the company and the brand as I am. Developing an engaged and committed team should be at the top of every business leader’s to do list. After all, in any business mix, people are the most important ingredient and it’s essential that they buy in to the company, our vision and our values, which ultimately they own.
We have built an incredible team of brand ambassadors, and it is clear to see the huge positive impact that this is having on our business. In recognition of this, I was asked to write an article on this important topic for www.freshbusinessthinking.com which you can read by following: http://www.freshbusinessthinking.com/smart-strategies-to-make-your-people-your-brand-ambassadors