Bringing together our brand integration as we take Macbeth service to the next level

We’re not great at staying still at Macbeth.

This month we’re completing our brand integration with Peter Lole, following last year’s acquisition of the marine cargo and logistics specialists. This means the Peter Lole brand will be integrated into Macbeth’s across the business. As a team this feels like the final piece in the puzzle and anchors us more fully as one of the fastest-growing independent chartered insurance brokers in the Thames Valley.

What the brand integration means for our clients

We’ve always been client first at Macbeth – it’s an ethos I inherited from my father and underpins everything the business does. When we were looking at acquiring Peter Lole, it was very much about that natural extension to our expertise in technology, recruitment, and life sciences, not forgetting our Employee Benefits arm. A year in, we’re already extending Peter’s Lole’s legacy logistics and freight specialism and expanding our new integrated offer. This gives more clients access to both our commercial and private client propositions.

And as a whole we’ve always focused on sustainable growth, the brand transition follows another year of significant expansion as we’ve sought out ways to consolidate for the business in the ‘new normal’.  Despite exceptional growth (of 34% which takes our GWP to £32m) our focus remains being the best in the region, rather than the biggest.

We’ve made key investments to that end, especially in key operations roles. We’ve been delighted to welcome a new Commercial Operations Manager, a Head of Claims and Head of Marketing as we prioritise all-round client service.

The best people for Macbeth clients

We’re super-proud that Macbeth has become one of the Thames Valley’s leading employer brands; we’ve done this on purpose. We can only deliver outstanding client service if we have the best people in our teams. We love that clients and partners recognise Macbeth’s signature service a mile-off and put this down to our strong people-led and client-centric culture.  We’ll continue to prioritise employee engagement for our brilliant 50 strong team and build on the success of the Best Companies to Work For award we won earlier this year.

It’s only when you look back that you can really take stock of what you’ve achieved – as a team.

The Peter Lole acquisition happened during last year’s lockdown so successfully bringing the teams together through an agile merger was no small feat. We’re so proud of how the teams have come together to incorporate their shared values and culture – especially given so much of this transition happened remotely over the last year. It’s real testimony to our leadership team that we’ve been able to create this seamless, cohesive client experience.

And, while we might not be able to stand still for long, we can keep sight of what matters most to our business. The integrated brand means we can continue to build our market-leading service as valued advisors, partners, and leaders, and focus on exceptional client delivery as we move into this next phase in the Macbeth story together.

I hope you join us for it.

Paul